Financial literacy is a constant challenge and therefore bankers have been adopting different strategies to reach larger segments of the society mainly in villages. It is important to build a relationship with customers especially villagers before they part with their money. To enhance financial literacy some banks havetaken several initiatives such as conducting quiz at college level preparing comic books organizing magic shows. etc. There is need to standardize literature/material to extend financial literacy amongst the unbanked.csr general knowledge today
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